Clock Time vs. Real Time


There are 60 seconds in a minute, 60 minutes in an hour, 24 hours in a day, 365 days in a year…I guess you see where I’m going with this. This kind of time is clock time, and it’s the same no matter who you are or where you are. Every one of us must abide by this sort of time.

Real time is what you do with and during the clock time. Taking my grand-daughter to a Justin Bieber concert, seemed like ten minutes in clock time for her, but for me, it felt like 12 hours.

Where are you right now in your life and in your business with time? Are you living in a real time or just clock time?

I know that there are classes, software, and all kinds of gadgets to help us all manage our time better, but do any of them help you? Probably not, and you want to know why because they are designed to manage clock time, and that’s not real time.

Like the Justin Bieber concert that dragged on for an eternity for me, but just flashed past my grand-daughter, real time goes by slow when we’re having fun but drags when we’re not.

Real time is a mental state that lies inside your head. You create it, and you manage it, whether you know it or not. Let’s take a look at how we can manage our real-time and put it toward good use.


As a business owner, my time is precious. I get interrupted a lot throughout my day, as most of you can relate to as well. Naturally, my wife and kids are top priorities when it comes to interruptions, but others are a different story. My family respects my time and will only interrupt unless it’s an emergency, usually.

I had a friend of mine who just got laid off from his 9 to 5 job, and he is starting to call me whenever he gets bored. How do I know this, because he told me? To fritter away the hours in a day with a person who is bored with their real time is not what I was put here on this earth for, and neither were you.

Make a list of interruptions you will allow and those that are absolutely off the charts, and then STICK TO IT!

Think it Through

Many years ago when I was struggling financially, my friend told me to write down anything I bought that cost more than a dollar. Then I could see where and how much money I was just wasting away on stupid frivolous things.

The same concept is true with your time. Write down all your thoughts, activities, and conversations, and at the end of the week, you will have a written log of what you did with your real time. What was productive and what was not.

I am a note taker and a list maker, but it doesn’t do me any good if I don’t follow through and allow time for what I need to do on my list.

Schedule time for productive thinking, conversations, and activities, after all, this is where your bread and butter come from. This is where the money is at that will provide for your family. This is where at least 50% of your real time should be. This is your business.

Plan Your Day

I have yet found a business planner that works for me, and I’ve looked at a lot. So what I do is; I will take and plan out my weekly schedule, appointments, meetings, and conversations, on Sunday night or Monday morning. But every morning I will take at least 30 minutes, with my first cup of coffee, to plan out my day. Things change or get canceled, and I find this the best way for my to get a handle on what I want to accomplish with my real time for that week and day.

Log Your Activity

Before each phone call, go over in your mind what it is you want to accomplish. This helps me slow the pace down a bit and focus on the task at hand.

When I played baseball, the last thing in the world you wanted to do is run up to the plate and start swinging at every pitch thrown at you. Take a breath and think of what you want to do.

Take notes after you hang up as well. Did you get what you wanted, what worked and what didn’t, is there a follow-up call needed? This is my evaluation as to how I did.

Do Not Disturb

Don’t be afraid to put up the “do not disturb” sign up when you need to get things done. Let the phone go to voicemail, turn off Skype, Twitter, Facebook, or anything else that is going to take your attention away from the task at hand.

My wife will always tell me she’s going to bed, as I see her turn on the TV and grab her cell phone. She’s not going to sleep; she’s going to watch TV and talk on her cell phone.

If you follow these little guides, I think you will find yourself using the real time you have in a more productive and useful manner. They work for me, and I know they can work for you.


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